Saratech Inc Blog: Getting Girls to Become Engineers through the Power of Play Saratech Inc Blog: Getting Girls to Become Engineers through the Power of Play

Getting Girls to Become Engineers through the Power of Play

An inspiring toy company called GoldieBlox has set out to challenge the current trend where only 11 percent of the world’s engineers are female. According to GoldiBlox, a key opportunity to entice young girls into the engineering field of thought and study is lost as early as 8 and they are determined to change the current statistics through the power of play.  Construction toys help children develop an interest in science, technology, engineering and math, but historically have been geared towards only boys. The company is on a quest to disrupt the pink aisle and inspire the future generation of female engineers. The company’s founder and CEO, Debbie Sterling, has committed herself to get girls building by tapping into their verbal, engineering, and spatial skills as well as their confidence in problem-solving with a toy that introduces girls to the joy of engineering at a young age. They have come up with an ingenious and clever commercial showcasing the creation of three little girls of a Rube Goldberg machine created with an eclectic combination of household items and set to the beat of a Beastie Boy’s song. 

http://www.slate.com/blogs/xx_factor/2013/11/19/goldieblox_commercial_rewrites_the_beastie_boys_urges_young_girls_to_pursue.html


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